If you love perfumes, you may have noticed that there is a massive difference between prices. While some are extremely affordable, many happen to be very expensive. Why are the more high-end ones more expensive? Let’s take a look.
Ingredients Cost
If you are buying a high-end perfume, you are most likely paying for more high-quality products. While two perfumes might claim to both have rose scents, the more expensive one might use a rarer type of rose. This would drive up the price of the perfume quite significantly.
This is a trend which we see all across the world of perfume. The more high-end a perfume happens to be, the higher the quality of ingredients. Even the synthetic scents which have been created in a lab are likely to be more expensive and a higher quality than those which go into another brand.
You can always be certain that when you buy a luxury perfume, you are getting a quality product. If you want to shop a high-end perfume without the high-end price, you should buy discounted fragrances at Maple Prime.
Staying Power
Since these high-end perfumes have higher quality ingredients, many of them also have an extremely long staying power. When one is spritzed, it is guaranteed to last several hours and unfolds each of its notes beautifully in that time.
You can also expect such a perfume to smell differently on each person. Cheap perfumes are designed to hide someone’s scent whereas the expensive ones work with your scent to create something new. You might find that one expensive perfume does not work at all well with your body’s natural chemistry but it might work perfectly on your best friend. These are all factors which help to make high-end perfumes stand out against their competition.
Marketing
Finally, high-end perfumes often price themselves higher purely from a marketing standpoint. A key example of this would be Chanel No. 5. Very few people buy it purely based on the scent alone. When you buy this perfume, you are tapping into a rich heritage provided by the House of Chanel and many people want a little of that glamour. Put the perfume in an unlabelled bottle and it probably would not sell as well.
Another key factor in perfume marketing comes from celebrity advertisements. Ads in magazines and on television are packed with pictures of our favourite celebrities. We cannot smell the perfume through our screens and yet we are still inspired to go out and buy it, simply because our favourite actress or singer is associated with it.
Through all of these factors, perfume companies manage to charge a higher price for their perfumes. They invest time and energy into making their products as good as can be and it is clear that they therefore have a high-quality product. People are always willing to pay for quality and everyone likes to smell nice, so it makes sense that many are happy to splurge for a nice perfume.
The right perfume is a little bit of luxury you can keep at home. If you are interested in high-end perfumes, you should definitely think about investing in one soon.