Planning a pop up banner or a display banner takes time. You need to focus on the message you want to portray as well as the design elements that will allow you to get this message across to your customers or clients. Banner stands have a number of important design elements that you need to get right in order to produce the best banner for your needs. When designing a banner, consider the following important elements and integrate these into the design process.
- Colour
Colour works well to help pop up display stands look more attractive and stand out from the crowd, but it needs to be carefully considered. For example, you do not want too many colours on your banner since this will be confusing to the eye and take away from the overall message. Different colours also work for different purposes and industries so choosing your colour scheme is possibly the most important task you must complete when designing a banner.
- Font
Banner printing should make full use of the most relevant and appealing fonts when portraying the essential text on the banner. It is crucial that the banner is easy to read, but this is often forgotten by people who are more focused on which images to use and what to write on the banner. The font should be clear and work well both at distance and close-up. Don’t use more than two different kinds of font otherwise the banner will look too confusing and incoherent.
- Images and Graphics
High quality images help ensure the success of your banner stand. Low quality images can actually detract from the overall success of the banner, so make sure that the images you use stand out for their quality and their relevance. They should be matched to your brand image and the content of the banner and not simply be inserted to fill a space.
- Brand Identity
A banner is the perfect tool to help increase awareness of your brand and also help enforce brand identity. Use your company colours and your logo in the correct colours, as well as making sure you are working within the design parameters linked to your brand.
- Audience
One design element of a banner you cannot ignore is its effect on your target audience. Not only must your banner fit in with your company brand but it should also be well-received by your audience. To do this you obviously need to be highly aware of your target audience and know what will engage your audience in terms of colour, design and images. Things like the age and affluence of your audience will affect what colours you use on a banner and the type of images you pick.
Image: Stuart Miles/FreeDigitalPhotos.net
